Nick Jensen

By implementing a new CRM system, leads move more efficiently through the sales funnel and Nick can ensure that his company is focusing on the right clients.

March 29, 2016
Nick Jensen, Owner at Remodeling Envy, in South Ogden, Utah, 2016 Professional Remodeler 40 Under 40 awardee

Owner

Remodeling Envy, South Ogden, Utah

Age 38

2015 Revenue: $1.1 million

Best practice: Recently Nick increased his marketing budget and invested in a CRM system that either places leads in a short-term nurturing campaign or sets a meeting with a sales rep. This has allowed Remodeling Envy to spend less time in the sales process and to increase its close rate. Nick currently gets a 2.17 percent click-through rate from the company’s ads, and 1 percent of those visit the website and supply an email address. This starts them receiving a series of “lead magnets,” including articles such as “8 Questions to Ask Your Remodeler.” So far, the system has been a success. “It’s really freed up our time to focus on the right customers,” Nick says. 

Read more about the 2016 Professional Remodeler 40 Under 40 awardees.

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