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Matthew H. Cole

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Matthew H. Cole

For Matthew, combating the labor shortage means actively marketing to potential hires. 

March 28, 2016
Matthew H. Cole, President & CEO at Cape Associates, in Eastham, Mass., 2016 Professional Remodeler 40 Under 40 awardee

President & CEO

Cape Associates, Eastham, Mass. 

Age 37

2015 Revenue: $32 million

Best practice: As an employer of 125 people, Matthew needs to keep hiring and retaining staff top of mind. Knowing this, Cape Associates offers a competitive benefits package with a profit-sharing component. The company has also broadened its marketing. “We used to think that promoting our quality was just about the clients,” Matthew says. “But now we see that we’re getting that message out to potential employees as well.” This might mean paying to boost an informal Facebook post about a job opening. Also, when the company does something special, such as a recent ski trip, the HR department makes sure to get photos up on social media. 

Read more about the 2016 Professional Remodeler 40 Under 40 awardees.

For Matthew, combating the labor shortage means actively marketing to potential hires. 

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