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Marketing

NARI branding

The National Association of the Remodeling Industry (NARI) has announced a partnership with NASCAR team Spire Motorsports

A full-time marketer skilled in lead generation methods can drive big growth. Finding that person might not be easy.

A few easy-to-learn prompts combined with strong listening skills can help increase your close rate and avoid unhappy clients 

A close reading of positive reviews can tell you a lot about what customers value. What you find may be surprising.

He found out that asking for the sale was a lot easier when it followed all the other steps in the selling system.

Service issues are a touchy but inevitable part of the window replacement business.

helocs are tax deductible if used for substantial home improvement, according to irs

Approximately 10 million consumers are expected to originate a home equity line of credit (HELOC) between 2018 and 2022. This would more than double the 4.8 million HELOCs originated in the previous five-year period (2012-2016). Source: TransUnion, “The Return of HELOCs”

The IRS has confirmed it: interest on home equity lines of credit is tax deductible, kind of. 

A Baltimore-based remodeler is trying to take advantage of convenient, mobile payment options

The major appliance industry was up 7 percent YOY as of June 2017, according to the Association of Home Appliance Manufacturers.

Survey says for a large segment of luxury consumers, buying high-end appliances is better than sex. 

One way to combat the labor shortage is by using methods—such as modular construction—that require fewer workers and less time. Modular builds have picked up steam in the commercial market and many are predicting a slow, but steady, increase on the residential side as well. Installing a custom modular addition typically takes less than half the time as building an addition on site. 

The coming year will bring faster paced, more significant change across multiple areas of the remodeling market 

Grow your team by cloning your best salesperson

responding to bad reviews is tough

Develop a proactive strategy to counter negative reviews that can result in serious damage to your company’s brand.

Power Home Remodeling Group employees cheer on Pitbull at a concert thrown by the company. 

How four unrelated companies became distinguished voices in a crowded industry

It's free, it's easy, and it can help keep you on schedule even when you're not on schedule. 

Pro Remodeler is taking on an ambitious project this year, with the goal of benefiting the industry

Snapshot of a survey that'll help you understand your clients better

As the authority in one area of remodeling, your influence will grow. 

Why you should become not just another remodeler but an “authority” in the field

It’s important to understand whether your success comes from skill and strategy or a roll of the dice

tundraland does a deck in a day program

The goal: sell a deck today and install it tomorrow. A year after launch, this remodeler’s sale-to-install cycle is down to seven days and counting. 

Moving from scarcity to specificity

The most successful remodeling companies today have changed how they look at sales and production

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