Marketing: Your Brand Must Own a Single Word

Owning a word can help you stay true to your brand’s identity

April 01, 2015

Duct Tape Marketing suggests that business owners should look for one word that best describes their company, and stick to it.

The word should define the whole brand and the experiences customers will have with it, and embody the company’s promise. Then, this word should be packaged with the organization’s name and colors.

Learn more about this marketing strategy at Duct Tape Marketing.

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