Making Good on the Promise

Rosie Romero offers tip for pulling off the Impossible Promise.

August 31, 1999

Not everyone can pull off the Impossible Promise. "You really have to have your act together," Romero says. He offers tips to successfully launch such a program.


  • See your attorney early. Consumer fraud is the biggest liability.
  • Bring subs and vendors on board. "All they have to do is perform" Romero says.
  • Handpick your management. Staff must be self-disciplined and ambitious to pull this plan off.
  • Do a test run before going public. Romero recommends a yearlong trial to work out the details.

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