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PR June 2003

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PR June 2003


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Research Municipal Opportunities

In Columbus, Ohio, the city is giving money to remodelers who rehabilitate single-family homes within five neighborhood investment districts.

Build on a Trusted Brand

Marketing in partnership with a credible third-party organization can bring more sales your way.

Recognize Trade Partner Excellence With In-House Awards

Every year, S.J. Janis Company Inc. in Wauwatosa, Wis., holds a dinner event that does triple-duty as a state of the union, in-house education session and awards ceremony.

Online Tools Help in Design and Selections

Benjamin Moore's Personal Color Viewer Professional is a software program that allows clients and contractors to visualize what an exterior or interior would look like in a certain color.

Catch the Architect's Eye

Many of the most exceptional remodeling designs are drawn by architects hired directly by their clients. The trick for remodelers who don’t run design/build firms is to figure out how to become a member of this team.

City planning

In a high-rise home, it pays to prepare for building restrictions, parking crunches and permit pickiness.

Fireplaces: Style and Substance

New technology makes it easy to add or replace a fireplace anywhere, while improving energy efficiency and indoor air quality.

Role-playing

As the remodeling market grows ever more competitive, it becomes impossible to ignore other industry players, regardless of your company's size or time in the business.

Laying Down the Law: Rules for Your Customers

If you're like most remodelers I've met, you find certain aspects of your business exciting and intellectually stimulating, but other aspects have far less appeal.

The World Is Full of Talented Poor People

Today's sales process is more casual than the old high-pressure approach.

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