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PR April 2004

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PR April 2004

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Third-Party Customer Survey Service

While survey firms do big business among big builders, most remodelers keep their customer satisfaction research in-house.

Profitability and affordability

Maybe you live or work in a neighborhood like mine. Fifty-year-old homes of no more than 2,000 square feet get sold for $400,000 and torn down. They're replaced with million-dollar houses occupying every inch of the lot and extending upward at least three stories.

Benchmarking: Setting standards for the industry

The definition of and synonyms for benchmark include "standard," "point of reference" and "targets." Benchmarks provide direction and suggest a course of action.

Going where no HVAC has gone before

As a professional remodeling contractor, how would you solve the following situation? Your clients own a historic, 19th-century home with a coffered-ceiling dining room, four-piece crown moldings throughout the rest of the house, and lath and plaster walls as smooth as butter. They are sick and tired of living with noisy, hissing radiators and want them replaced with something "new, efficient a...

Performance and project management

With 160 employees and annual averages of 300 remodeling projects and more than $50 million in revenue, Airoom Architects & Builders in Lincolnwood, Ill., operates on a grander scale than most remodelers. But Airoom's strategic approach to improving performance management can act as a template for any company.

A friend indeed

For repeat clients, especially friends, Mike McCutcheon of McCutcheon Construction in Berkeley, Calif., makes an extra effort to accommodate their needs. When psychologist Luli Emmons and landscaper Frank Graetch came to him in 2003 with ideas for a kitchen remodel that cost more than they wanted to spend, McCutcheon proposed a solution: time-and-materials pricing.

A Friend Indeed

Using time-and-materials pricing can save repeat clients money.


For Bob Kocis, performance management comes down to scheduling crews and ordering materials efficiently, ensuring regular cash flow and managing profit slippage.

Used and Improved?

The value of materials exchange programs.

Lighting Strategy Brightens Home

Here's an example where vaulted ceilings and 'light shelves' help illuminate an interior where a client was seeking more light.

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