Google’s New Ad Brand Good for Small Businesses, the Company Says

Google AdWords is done, dead, no more. But Google Ads is a new thing; and it’s supposed to be great for small business (looking at you, home improvement guys). 

The overall point is to make things simpler in an increasingly omni-channel world. A new feature, Smart campaigns, is designed to make advertising easier for small businesses. It’s a “default ad experience,” the release reads, which builds basic ads based on a company’s goals for the campaign—whether it’s to drive traffic or generate leads. Google promises that the new system means better targeting than regular ads. “We’ve found that Smart campaigns are 3 times better at getting (a business’s) ad in front of the right audience,” the release reads.