Special Issue: Weathering the Storm, the Alure video series

Professional Remodeler recorded a series of videos with remodeling professionals from Alure Home Improvement, Plainview, N.Y. In these videos, the representatives from Alure offer varying accounts of how they responded to Hurricane Sandy both personally and professionally. These candid videos provide detailed background in the impact the storm had on not only their homes but also the homes of their clients.

Sal Ferro, president and CEO of Alure, offering tips on how to prepare your business for the next big storm and on how business differed before and after the storm.

Frank Stehlik, Alure’s director of operations, on preparing the company for the influx of work after the storm.

Doug Cornwell, vice president of operations for Alure, on the company’s business approach following the storm and the relationship with insurance adjusters.

Jimmy Quinn, construction consultant, talks about how his home was destroyed and how Alure supported him during a time of crisis.