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Home Improvement Success: Luck, Hard Work, or Who You Know?

Even the most brilliant marketing mind could see fewer opportunities due to lack of networking




News

Learn from the Best in Home Improvement and Remodeling

This year’s Pinnacle Experience aims to help remodelers stay ahead of their competitors by featuring captivating keynote speakers and subject matter experts, collaborative roundtable discussions, and networking with proven players from across the country.

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Deck as Living Room? Not Far Off

Today’s shapes, materials, colors, and appliances have elevated the deck to a living room’s equal. How far can it go? 

Sales Head-Scratcher

What's causing a drop in sales? Here are the most likely causes

Ready for a Recession?

Some economists suggest the U.S. is overdue for a downturn. Here are key steps to take to prepare your company in case they’re right.  

Money in the Gutter

Gutters are often an afterthought for homeowners on roofing or siding projects

This Call May Be Recorded 

You can’t control how the prospect heard about your company, but you can control that first phone interaction

Online and Ready to Buy: the New Sales Landscape

Buying a car used to involve haggling with a salesperson on the dealership lot. Now most car dealers have an online sales department. Is home improvement next? 

One Click Contractor—Step by Step

The goal of this software: collect all of the separate functions essential to home improvement sales in one application

Are You Going to Buy This or What?

You might not think your sales methodology is “hard sell,” but consumers may see it that way

How Long Will These Windows Last?

With more and more manufacturers promising windows that last a lifetime, window replacement contractors are often choosing to follow suit

Business Changes Under the Trump Administration

The effect of announced plans to change or eliminate the Affordable Care Act, scale back taxes, and rein in OSHA enforcement will likely not be seen right away

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