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Marketing Minute: How To Convert Bad Google Reviews Into Business

Director of Home Improvement Drew Barto shares tips on how contractors can turn negative Google reviews into additional revenue

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Innovative Products: Hardy Frame CFS Moment Frame

The industry’s first cold-formed steel prefabricated moment frame

How to Make Sure Flashing Tape Sticks

A look at what makes flashing tape so sticky and why the way you install it determines how well it stays stuck

Process Trumps Products for Window Customers

Window veterans reflect on the industry's long-term changes

Think Twice Before Filtering Reviews

Google updated its rules this spring to prohibit review gating, the practice of screening negative reviews to manipulate company ratings

Patio Proliferation

Source: NAHB tabulation of data on new single family homes started, from Survey of Construction data, U.S. Census Bureau and HUD. An analysis of U.S…

The Benefits of Financing

A survey of remodelers

Innovative Products: MiTek Deck Designer

Free online software to simplify and speed up the design process

Give Homeowners the Service They Least Expect

How to turn the industry's negative reputation into your company's bottom-line results

Don't Take Credit Cards? You're Missing Out

In an increasingly digital society, many contractors still require cash or check from their customers. But is that the best practice for your business?

Home Improvement Employees: You’re Under Surveillance

Know the rules that govern whether or not, and how, you can monitor the activities of those who work for you

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