Home Improvement
Home Improvement
Marketing Minute: How To Convert Bad Google Reviews Into Business
Director of Home Improvement Drew Barto shares tips on how contractors can turn negative Google reviews into additional revenue
Home Improvement
3 Tips for Contractors to Turn Bad Google Reviews Into Revenue
Best practices for responding to Google reviews that will create more raving fans and drive more referral business to home improvement companies
Home Improvement
7 Tips for Offering Financing in Home Improvement Sales
How replacement contractors can implement financing into their sales processes to close more leads and increase job sizes
Home Improvement
3 Ways to Make Your Home Improvement Brand More Memorable
How replacement contractors can rise above their competitors in the race for brand recognition
Advertisement
Innovative Products: Hardy Frame CFS Moment Frame
The industry’s first cold-formed steel prefabricated moment frame
How to Make Sure Flashing Tape Sticks
A look at what makes flashing tape so sticky and why the way you install it determines how well it stays stuck
Process Trumps Products for Window Customers
Window veterans reflect on the industry's long-term changes
Think Twice Before Filtering Reviews
Google updated its rules this spring to prohibit review gating, the practice of screening negative reviews to manipulate company ratings
Patio Proliferation
Source: NAHB tabulation of data on new single family homes started, from Survey of Construction data, U.S. Census Bureau and HUD. An analysis of U.S…
Innovative Products: MiTek Deck Designer
Free online software to simplify and speed up the design process
Give Homeowners the Service They Least Expect
How to turn the industry's negative reputation into your company's bottom-line results
Don't Take Credit Cards? You're Missing Out
In an increasingly digital society, many contractors still require cash or check from their customers. But is that the best practice for your business?
Home Improvement Employees: You’re Under Surveillance
Know the rules that govern whether or not, and how, you can monitor the activities of those who work for you