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Marketing Minute: How To Convert Bad Google Reviews Into Business

Director of Home Improvement Drew Barto shares tips on how contractors can turn negative Google reviews into additional revenue




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3 Materials That May Forever Change the Home’s Makeup

With price spikes and shortages of traditional building materials, it may be time to start considering non-traditional ones

Industry Data & Research

State of Home Spending: COVID's Effect, Popular Projects, and Surprise Spenders

Three important takeaways from HomeAdvisor's 2020 State of Home Spending report

A Series of Fortunate Accidents

How a salesman became an inventor who became a business owner that ended up on Shark Tank (and not by application but by request) 

Business

IBS/KBIS Goes Virtual

After long deliberations, NKBA and NAHB have decided that Design & Construction Week 2021 will be an all-virtual event.

Technology — Home Improvement

James Hardie Forms New Partnership with Hatch

Members of the James Hardie Contractor Alliance Program will receive special discounts on Hatch's messaging software and services

 

COVID-19 Tracker Provides Home Improvement Insights

Data from The Farnsworth Group and the Home Improvement Research Institute details the imapcts of the coronavirus pandemic on home improvement contractors

How West Shore Home Protected Itself Against COVID-19

BJ Werzyn, whose company operates in several states, explains how he was able to protect his business in the early days of COVID-19 in the US, and how his executives are using Facebook to stay engaged with worried employees

COVID-19: One Remodeling Marketer Outlines Her Plan

See how Consultant and Marketing Director Megan McGuire is responding to the novel coronavirus

Weak Links in Vinyl Soffit and Siding Details

During a hurricane, a lot of wind and water damage occurs when soffits blow off the building. Here’s a look at why it happens and how to prevent it. 

Power Home Remodeling Awarded Best Place to Work (Again)

The company jumped 27 spots on the list

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