Home Improvement
Home Improvement

Marketing Minute: How To Convert Bad Google Reviews Into Business
Director of Home Improvement Drew Barto shares tips on how contractors can turn negative Google reviews into additional revenue
Home Improvement
3 Tips for Contractors to Turn Bad Google Reviews Into Revenue
Best practices for responding to Google reviews that will create more raving fans and drive more referral business to home improvement companies
Home Improvement
7 Tips for Offering Financing in Home Improvement Sales
How replacement contractors can implement financing into their sales processes to close more leads and increase job sizes
Home Improvement
3 Ways to Make Your Home Improvement Brand More Memorable
How replacement contractors can rise above their competitors in the race for brand recognition
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3 Materials That May Forever Change the Home’s Makeup
With price spikes and shortages of traditional building materials, it may be time to start considering non-traditional ones
Industry Data & Research
State of Home Spending: COVID's Effect, Popular Projects, and Surprise Spenders
Three important takeaways from HomeAdvisor's 2020 State of Home Spending report
A Series of Fortunate Accidents
How a salesman became an inventor who became a business owner that ended up on Shark Tank (and not by application but by request)
Business
IBS/KBIS Goes Virtual
After long deliberations, NKBA and NAHB have decided that Design & Construction Week 2021 will be an all-virtual event.
Technology — Home Improvement
James Hardie Forms New Partnership with Hatch
Members of the James Hardie Contractor Alliance Program will receive special discounts on Hatch's messaging software and services
COVID-19 Tracker Provides Home Improvement Insights
Data from The Farnsworth Group and the Home Improvement Research Institute details the imapcts of the coronavirus pandemic on home improvement contractors
How West Shore Home Protected Itself Against COVID-19
BJ Werzyn, whose company operates in several states, explains how he was able to protect his business in the early days of COVID-19 in the US, and how his executives are using Facebook to stay engaged with worried employees
COVID-19: One Remodeling Marketer Outlines Her Plan
See how Consultant and Marketing Director Megan McGuire is responding to the novel coronavirus
Weak Links in Vinyl Soffit and Siding Details
During a hurricane, a lot of wind and water damage occurs when soffits blow off the building. Here’s a look at why it happens and how to prevent it.