Marketing Minute: How To Convert Bad Google Reviews Into Business
Director of Home Improvement Drew Barto shares tips on how contractors can turn negative Google reviews into additional revenue
3 Tips for Contractors to Turn Bad Google Reviews Into Revenue
Best practices for responding to Google reviews that will create more raving fans and drive more referral business to home improvement companies
7 Tips for Offering Financing in Home Improvement Sales
How replacement contractors can implement financing into their sales processes to close more leads and increase job sizes
3 Ways to Make Your Home Improvement Brand More Memorable
How replacement contractors can rise above their competitors in the race for brand recognition
Better Call Saul: What to Do When Threatened With a Lawsuit
Most company owners—at some point in their business—are either threatened with a lawsuit or consider filing a suit themselves
Home Improvement Companies Divided on Response to Millennials
Millennial homeowners are relatively few and far between for the moment. But they want to be sold on their terms
Unpaid Invoices: Net Never?
The best way to manage unpaid invoices is not to incur them to begin with. But that's far easier said than done.
Exterior Replacement: Can Installers Actually Sell?
Companies that have rolled the dice on installers seeking sales positions find it can pay-off big time, if managers know what to do
The Battle to End Roofing Installation Errors
Some roofing companies call attention on their websites to what can go wrong in a re-roofing job. The clear implication is that they don’t intend to make those mistakes.
Roofing: Warranty Creep
Some roofing companies are reconsidering the terms of their workmanship warranty