Home Improvement
Home Improvement
Marketing Minute: How To Convert Bad Google Reviews Into Business
Director of Home Improvement Drew Barto shares tips on how contractors can turn negative Google reviews into additional revenue
Home Improvement
3 Tips for Contractors to Turn Bad Google Reviews Into Revenue
Best practices for responding to Google reviews that will create more raving fans and drive more referral business to home improvement companies
Home Improvement
7 Tips for Offering Financing in Home Improvement Sales
How replacement contractors can implement financing into their sales processes to close more leads and increase job sizes
Home Improvement
3 Ways to Make Your Home Improvement Brand More Memorable
How replacement contractors can rise above their competitors in the race for brand recognition
Advertisement
Game On: Let the Selling Begin
Sales trainer Chip Doyle weighs in on how remodeling projects are sold today and defines the key parts of the process
Game Changer: New Rules for Remodeling Sales
Recession, demographic shifts, and unlimited data have done a makeover on your customer. You need a new playbook to stay in the game
Go Ahead Remodelers, Build Your Social Media Presence
Many remodeling companies connect with homeowners via social platforms, but that presence needs to be consistent to have any real impact
Training: Make Every Dollar Count
Spending time and money to train employees may seem like an ancillary expense—until you have to pay the cost of replacing those employees
Early Drone Adopters Wait and See
Lack of clear rules continues to inhibit robotic aircraft use among home improvement companies
Vacation: All I Ever Wanted, All I Ever Needed
Don’t keep putting off that vacation. Instead, plan for it, then do it. Your business and employees will thank you.
Money in the Bank—or Elsewhere
Having cash reserves can offset unpredictable business setbacks or fund future growth
Don’t Let Departure Be a Disaster
A key employee unexpectedly leaving can be a stress bomb if you don’t see it coming and you don’t have a plan to deal with it
In Breach of Contract
Under most circumstances, it’s difficult for a homeowner to cancel a valid home improvement construction contract once materials have been ordered and the job’s been scheduled
Zero Tolerance for Substance Abusers? Not Always
Studies show that substance abuse is higher in construction than in almost any other industry. That's one more reason why every company should have a policy.