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Marketing Minute: How To Convert Bad Google Reviews Into Business

Director of Home Improvement Drew Barto shares tips on how contractors can turn negative Google reviews into additional revenue

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Game On: Let the Selling Begin

Sales trainer Chip Doyle weighs in on how remodeling projects are sold today and defines the key parts of the process

Game Changer: New Rules for Remodeling Sales

Recession, demographic shifts, and unlimited data have done a makeover on your customer. You need a new playbook to stay in the game 

Go Ahead Remodelers, Build Your Social Media Presence

Many remodeling companies connect with homeowners via social platforms, but that presence needs to be consistent to have any real impact

Training: Make Every Dollar Count

Spending time and money to train employees may seem like an ancillary expense—until you have to pay the cost of replacing those employees

Early Drone Adopters Wait and See

Lack of clear rules continues to inhibit robotic aircraft use among home improvement companies

Vacation: All I Ever Wanted, All I Ever Needed

Don’t keep putting off that vacation. Instead, plan for it, then do it. Your business and employees will thank you.

Money in the Bank—or Elsewhere

Having cash reserves can offset unpredictable business setbacks or fund future growth


Don’t Let Departure Be a Disaster

A key employee unexpectedly leaving can be a stress bomb if you don’t see it coming and you don’t have a plan to deal with it

In Breach of Contract

Under most circumstances, it’s difficult for a homeowner to cancel a valid home improvement construction contract once materials have been ordered and the job’s been scheduled

Zero Tolerance for Substance Abusers? Not Always

Studies show that substance abuse is higher in construction than in almost any other industry. That's one more reason why every company should have a policy.

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