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Greg Sako, 33

A Forty Under 40 winner shares what earned him the respect of an Apple exec.

April 05, 2021
Greg Sako

Director of Special Projects

HPS Palo Alto / Los Altos, Calif. Greg Sako

A Foolproof Way to Earn Respect: 


I remember an Apple exec once told me that he liked working with us because “we respond.”


I always respond to people quickly—email,  a call, text, whatever. I remember an Apple exec once told me that he liked working with us because “we respond.” He proceeded to tell me that he’d rather get a message back saying “go f**k yourself” than not respond, because at least that way he’d know they got the message. Not something I’d recommend, but the point is not responding is giving up. Respond—it’s simple. 

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