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Forty Under 40: Kristina Ferrigan, Normandy Design Build Remodeling

Shining a spotlight on individual designers adds authenticity and creates a personal connection for homeowners

April 05, 2017

Director of Marketing

Normandy Design Build Remodeling, Hinsdale, Ill.

2016 Revenue: $28 million

Best Practice: “People buy from people, and everyone today is looking for authenticity and personal connections,” Ferrigan says. “I view my role here [in marketing] as shining a spotlight on my colleagues.” Normandy’s website and other materials emphasize individual designers. Ferrigan placed a “Meet the Designers” tab on the navigation bar of Normandy’s website and created content that brings all 20 designers to life, including biographies, awards, and photos of their work. She also frequently mentions specific designers in the company’s blog, with links to recent projects. “Our designers are our salespeople and they form deep bonds with the homeowners,” Ferrigan says. “We celebrate them in the market as well as create a great place for them to work.”

Read more about the 2017 Professional Remodeler 40 Under 40 awardees.

About the Author



Well deserved award. Amazing talent.
Way to go Kristina. Very proud of you.

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