Forty Under 40: Jeremy Smith, F&S Building Innovations

Taking a cue from popular culture and embracing a new approach to marketing the residential division of the business

April 05, 2017

Residential Division Manager

F&S Building Innovations, Roanoke, Va.

2016 Revenue: $13 million ($2.3 million from remodeling)

50 employees

Best Practice: Smith’s father-in-law owns F&S Building Innovations, and the company is marketed as a family operation. The firm does a lot of commercial renovation work, and Smith is tasked with growing the residential division. Part of that is a new branding initiative. The idea is to place Smith and his wife, Alicia, front and center as an outgoing, charismatic team. (Alicia is the company’s marketing director.) “This will spark more creativity and differentiate us from other contractors,” Smith says adding that he got the idea from a popular reality TV show. The marketing plan includes commercials on a local TV station and a heavy presence in social media. 

Read more about the 2017 Professional Remodeler 40 Under 40 awardees.

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