3 Generations Improvements, Folsom, Calif.
2016 Revenue: $2.6 million
Best Practice: Owens loves construction, but he also loves marketing. The result: a highly targeted approach to lead generation and tracking for 3 Generations. With a firm belief that any company that invests $100 in advertising should be able to calculate the ROI of that hundred bucks, Owens walks the walk he talks. He has built a customized system that tracks every call and lead that comes in. The firm captures important data such as email addresses and the results of the call. By accurately tracking where calls originate and sales conversion rates, Owens can better focus on where to target the company’s advertising message. But Owens balances his passion for keeping a close eye on marketing expenditures and results with a holistic approach to team management, regularly reminding his team to stay positive and keep in mind that not everything is controllable.
Read more about the 2017 Professional Remodeler 40 Under 40 awardees.