Senior Marketing Specialist
Lindus Construction/Midwest LeafGuard, Baldwin, Wis.
2016 Revenue: $30 million / 115 employees
Best Practice: This past year, Cramer spearheaded an initiative to obtain more customer reviews. To that end, she personally calls every client after their project is completed and asks them to rate the experience. If the homeowner is anything less than completely satisfied, Cramer immediately alerts the right people. If the customer is happy, she then asks them to review Lindus online. This practice has had two positive outcomes: First, it allows Lindus to formally recognize high-performing installers, which has been good for morale. Second, Cramer’s calls have produced impressive increases in the number of reviews for the company (Facebook: 70%; Yelp: 40%; Houzz: 33%; Angie’s List: 30%). Lindus Construction finds that it’s better for the calls to come from an experienced employee who hasn’t had prior interaction with the customer.
Read more about the 2017 Professional Remodeler 40 Under 40 awardees.
Add new comment
Related Stories
Deadline Extended: Nominations for Pro Remodeler's Forty Under 40
NOW EXTENDED: Nominate a standout young professional in remodeling and home improvement for our Forty Under 40 before January 24!
Nominations Open: Pro Remodeler's Forty Under 40
Nominate a standout, deserving young professional in home improvement or remodeling for a coveted spot in our annual Forty Under 40 list
Female-Focused Trade Program Awarded Prestigious US Department of Labor Grant
North Carolina-based Hope Renovations to receive DOL's Women in Apprenticeship & Nontraditional Occupations grant
The 5th Annual Most Valuable Product Awards
These MVP Award winners beat out more than 150 submissions
NAHB Remodeler of the Year: Robert Greaves
By prioritizing employees, customers, and community, People Come First Construction Group rises to the top of the remodeling ranks
2023 Forty Under 40
Unveiling this year's class of driven, smart, and hungry young professionals in remodeling and home improvement