The Entire Marketing Machine Simplified

Duct Tape Marketing's John Jantsch boils down marketing into seven phases that he calls "The Marketing Hourglass." 

November 17, 2014

Photo: Creative Commons

In this infographic, he traces the journey from creating prospects who know, like, and trust into clients who try and buy your services, become repeat customers, and refer others. The key, Jantsch says, is to "intentionally plan products, services, processes, and touches" that move prospects through the hourglass.
Read more on Duct Tape Marketing.

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