flexiblefullpage - default
interstitial1 - interstitial
Currently Reading

The Entire Marketing Machine Simplified

Advertisement
billboard -
Business

The Entire Marketing Machine Simplified

Duct Tape Marketing's John Jantsch boils down marketing into seven phases that he calls "The Marketing Hourglass." 


November 17, 2014

In this infographic, he traces the journey from creating prospects who knowlike, and trust into clients who try and buy your services, become repeat customers, and refer others. The key, Jantsch says, is to "intentionally plan products, services, processes, and touches" that move prospects through the hourglass.

Read more on Duct Tape Marketing.

leaderboard2 - default

Related Stories

How to Create a World-Class Remodeling Team

Great remodeling companies position themselves for the future with the right players

How to Increase Your Odds of Closing Remodeling Sales

Use these tips to hone your sales process and grow close ratio

Everyone Should Have a Number: KPIs for Your Design Build Team

Measuring key performance indicators guides your team to success while creating accountability and ownership

Becoming Profitable in Your Remodeling Niche

The 2023 NAHB Remodelers Chair shares insights and advice for contractors in our 2024 Thought Leader predictions series

 

Combat Remodeling Market Pullback with Increased Marketing

Mosby Building Arts' president shares his expert predictions and approaches to remodeling in 2024 for Pro Remodeler's Thought Leader predictions series

4 AI Tools for the Content Creating Contractor

Let artificial intelligence do the work

A Mindset of Serving Others

A research study shows surprising results about what makes us take ownership of our work.

4 Surprising Home Improvement Trends for 2024

Leaf Home CEO Jon Bostock offers insight on topics and trends that will impact the home improvement industry this year

Preparing for an Uncertain 2024

Here's how remodelers can prepare for unpredictable market

4 Steps to Prep Your Business for Contraction

How a remodeling company plans ahead for the worst of times (and the best of times)
 

Advertisement
boombox2 -
Advertisement
halfpage2 -
Advertisement
native1 -

More in Category




Advertisement
native2 -
Advertisement
halfpage1 -
Advertisement
leaderboard1 -