Customer Service: A Satisfied Customer Is the Best Marketing Tool

February 24, 2015

Digital Spark Marketing founder Mike Schoultz shares four personal experiences where he received superb customer service.

“Think I would talk about my experience with my friends and neighbors? Most definitely,” he writes.

Opportunities to deliver great customer service are abundant. Even if you’ve had an unsatisfied client, it’s not too late to mend some wounds. “Such an opportunity represents [a chance] to turn customers into enthusiasts and maybe even advocates,” Schoultz writes.

He notes that research has shown that “customers who reported a problem and were delighted with the outcome have higher satisfaction with the business.”

Read more at Digital Spark Marketing.

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