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Claudia Pop


April 14, 2022

Managing Director Sales/Lead Designer

Advance Design Studio

Gilberts, Ill.

Since I joined Advance Design Studio in 2015, the company has nearly tripled in revenue, and I am proud to be a part of that.

Business approach: One successful thing we do is focus on clarity. Most of our clients have not gone through an extensive remodeling project. We do this for a job, so we know there’s lots of moving parts, but it’s important on the clients’ end to provide a clear path from the first meeting to completion. One example, which is helpful for myself, is never leaving meetings open-ended.

Instead of closing a meeting with, “I’ll get back to you,” I put the next touchpoint on our schedule so there’s a date when the client knows I’ll be in touch. Clients are making a big financial and time investment. Now the client won’t be clouding my schedule with questions on next steps, they’ll know when and what to expect.

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