Advertisements have become a sort of background noise, so how do we get consumers to engage with our message?
Why a culture of trust and information sharing trumps one of competition driven by me-first motives
Social media platform tests a new feature for hiring
Is your business primed and ready for success in the coming year? If not, here's how to gear up
What it is, how it works, and why it’s a great marketing tool for remodelers
When it comes to helping clients see more and see differently, Landis Architects/Builders enlists the help of virtual reality
Why we use a specific process for working with GCs on new construction
Lead generation is the lifeline of our business. But it’s not what it used to be.
A contentious election year produces an unexpected result. Here’s what some contractors would like to see happen next.
Until recently, employees who left a company were considered disloyal and were often prohibited from being rehired. But today re-hires happen often enough to have a name—Boomerang employees.
The way you make your clients feel can't be copied—and that's the hook
The star-based incentive program used by Tundraland for its craftsmen engages employees and customers
You finished that replacement job two weeks ago and collected the final check. Today a letter from the bank arrives.
Remember how it used to work 15 years ago? Well, it will get you exactly nowhere today.
Technology is a tool, but let's not forget that it's just that
Photo: Flickr user Henri Bergius (CC by SA 2.0)
For home improvement contractors today, a lot hinges on review sites
Does your company’s name align with what you actually do, and represent, in your market?
Installing with employees costs more, but the benefits are well worth it. You just have to explain those benefits when you sell the job.
Don't fall behind on current technology. If you do, your business will feel the repercussions