That old saw that goes "If it seems too good to be true..." applies to home improvement marketing and sales
Instead of resisting client requests for a cost breakdown, Michael Anschel lays all his cards on the table. It sounds like a nightmare but it works like a dream.
How one engineer found an empty niche and not only filled it, but grew it
Replace thousands of sticky notes with a single tool
You can argue about whether or not it’s ethical, but employee poaching is going to happen. So what can you do about it?
A program designed to streamline workflows for businesses big and small
There is no faster, more effective way to develop empathy with your clients’ experience than to become a remodeling client yourself
Successfully managing people involves acquiring a cluster of skills. These can be learned.
There’s an aspect of workplace culture that I don’t hear discussed.
Use these tips to test whether an applicant has the skills and dedication for the job
Tradeoffs are a fact of life for remodeling Clients. To make good decisions, they need information...all of it.
Data from around the industry indicates a gangbusters year for home improvement
A full-time marketer skilled in lead generation methods can drive big growth. Finding that person might not be easy.
The solution to handling stress often lies in better time management
A few easy-to-learn prompts combined with strong listening skills can help increase your close rate and avoid unhappy clients
You’ve read about rogue roofing contractors who scam unwitting homeowners? This scam’s aimed at roofers.
If your backlog is bumping up against a labor shortage, converting subcontractors to payroll employees might make sense. Here’s what that process entails.
A close reading of positive reviews can tell you a lot about what customers value. What you find may be surprising.