Snapshot of a survey that'll help you understand your clients better

With the right customer base, newspaper ads still bring in leads 

Photo: courtesy Remodel Direct

How to win over this demographic and become the aging-in-place expert in your market

Betting on the success of an app for contractors that lets homeowners qualify for loans

The trend toward more frequent, more subjective employee appraisals begs the question: What should you be measuring?

Why it's so hard for remodelers to talk about money, and tips for getting over it 

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You can’t control how the prospect heard about your company, but you can control that first phone interaction

One bold prediction says that in the next five years, half of exterior replacement sales will be completed remotely

Online remodeling sales are gaining traction with consumers

Buying a car used to involve haggling with a salesperson on the dealership lot. Now most car dealers have an online sales department. Is home improvement next? 

The whys and hows of using storytelling to emotionally connect with homeowners 

The goal of this software: collect all of the separate functions essential to home improvement sales in one application

Photo: courtesy Home Builders Institute

Industry associations are taking direct action to help alleviate the labor shortage

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You might not think your sales methodology is “hard sell,” but consumers may see it that way

What homeowners want to know today is why your product is worth their money. The rest is baloney.

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Opening screen of 2011 Network Solutions "Go Granny" video

Optimism is at an eight-year high, Wells Fargo survey finds

People are your company's greatest asset—an asset that requires close attention and a strategic focus 

With more and more manufacturers promising windows that last a lifetime, window replacement contractors are often choosing to follow suit

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Determining what kind of help you need, and when, can not only see your business through a crisis, it can help provide a basis for stable growth

Immigrant installers can be a dream come true when you rise to the communication challenge

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