VP of Marketing
Medford Remodeling
Arlington, Texas
Professional accomplishment: Mike Medford Sr. is a great mentor. Many of our marketing practices are ideas he implemented. One thing that helps with our SEO is that we publish a blog every week.
Google wants to provide legit companies when people search, so we consistently publish new, relevant content with keywords. It’s helped us a lot with organic search. We have four different types of blogs that we rotate: info on small projects, before and after, a community event post, and an educational post. We have a small projects division called Mike’s Guys, so a headline might be “Mike’s Guys: How Do I Refinish a Popcorn Ceiling Myself?” For the educational post, we take questions from people like, “Why do you need an interior designer for your remodel?” People scroll down social media, and they see that blog pop up and say, “I’m about to remodel, maybe I need a designer.”