VP of Sales / Co-Owner
Window Nation, Fulton, Md.
2015 Revenue: $60 million
Best practice: Aaron and his brother, Harley Magden, started their company from scratch 10 years ago. Today Window Nation has 200 employees and $60 million in annual revenue. The company was having trouble closing business in one location, but instead of considering progressive discipline, Aaron spent several months working with the sales team to enhance their skills. He retrained the staff on the company’s selling system, went on ride-alongs, provided detailed feedback, and put together an action plan. The team felt honored that an owner was investing so much time in them and they took the training very seriously. Today, that office is one of the most formidable closers in the company.
Read more about the 2016 Professional Remodeler 40 Under 40 awardees.