flexiblefullpage - default
interstitial1 - interstitial
Currently Reading

2023 Game Plans: Less Growth, More Marketing

Advertisement
billboard -
Business

2023 Game Plans: Less Growth, More Marketing

Remodeling industry Thought Leaders share their perspectives on growth, challenges, and plans for the new year


By Tanya Donahue January 5, 2023
marketing strategy
Photo: tirachard | stock.adobe.com
This article first appeared in the January/February 2023 issue of Pro Remodeler.
tanya donahue
Tanya Donahue
Owner, RIKB Design Build
Warwick, RI

Growth

We had such exponential growth (35%) in 2022, and I’m not sure if that was an anomaly because of pent-up demand. We’re taking a more conservative approach for 2023 because I don’t think we can use 2022 as a benchmark. We’re going to get a 5% growth.

 

Challenges

I think the client is going to drive everything for 2023. There’s still a lot of expectation from the client.

The supply chain issue is still very real, and I think the client’s understanding of that is a big challenge right now.

We have realized that we have to start talking about those things very early on in the conversation to manage expectations. At the beginning, it’s all about getting a rapport with the client and making sure we’re the right fit, but we’re having to do a deeper dive into the mechanics of the remodel earlier than normal because of what’s happening in the supply chain.

I think the client is going to drive everything for 2023. There’s still a lot of expectation from the client.

I think there’s a lot more of a wait-and-see approach from a client perspective. And from our perspective, it’s about, “No, we need to get you in the queue now so that we can place those orders for the materials to get you the project you want when you want it.”


RELATED: Do You Have a Healthy Marketing Mindset?


Advice

Don’t base your budget on 2022, I think it was a bit of an anomaly. You’re better off running your budget cautiously. I think we all need to spend a bit more on marketing again because, let’s be honest, we didn’t have to market to clients in 2021 or 2022.

It’s going to be different in the way that we approach marketing too. What do people want to hear from you? What will make them feel comforted? What will make them feel safe spending their money and putting trust in you?

We’ve been coaching our design team to have deeper conversations early on. “Why are you looking to do the remodel right now? What’s going on in your life?” Normally they wouldn’t cross that emotional boundary on the first call, but they’ve got to get there with the client. If they resist, then you back off. The idea is to tailor our process a little bit toward what they need from us.

 


RELATED: 2023 Game Plans: Larger Remodelers Benefit Most as Lead Times Shorten


Read all 2023 Thought Leader predictions and game plans here


Add new comment

Plain text

  • No HTML tags allowed.
  • Web page addresses and email addresses turn into links automatically.
  • Lines and paragraphs break automatically.

Related Stories

A New Opportunity

One-on-one expert business consulting is valuable...especially if it's free

3 Things to Add to Your Construction Contract—From a Lawyer

Did you know you can add these three elements to your contracts?

4 Qualifying Questions For When Clients Come Calling

Asking the correct questions impacts your ability to plan well—Are you covering these bases on the first call?

Cracking the Remodeling Sales Code

What's the secret to great remodeling sales in today's market? Mark Richardson offers 10 suggestions

A Tale of Two Cultures

Solid company culture can be easily spotted by clients—and they'll pay top dollar for it 

Leading with HEART: A Remodeler's Book on Leadership, Company Values

F.H. Perry Builder Owner Allison Iantosca shares the experience of writing a book based on her company's values

10 Sales Success Habits

"It's not the market that's making you more or less successful, it's what you're doing with the cards you're dealt with," says industry advisor and Remodeling Mastery host Mark Richardson

3 Remodelers Share Tips for Successful Meetings

Quick insights for right-timing meetings, keeping everyone on track, staying on time, and more

Positive Feedback Loop: 4 Ways to Create a Company Around Collective Success

Adams + Beasley Associates has been named a Top Places to Work in Massachusetts for three consecutive years. The co-founder of the 70-employee design-build company shares his insights into what it takes to create an award-winning company culture. 

10 Remodeler Recommended Business Reads

From leadership to process improvement, these 10 recommended business books for remodelers offer something for everyone

Advertisement
boombox1 -
Advertisement
native1 -

More in Category




Advertisement
native2 -
Advertisement
halfpage1 -