Remember: just because the paint has zero VOCs doesn't mean the colorant is as eco-friendly. Benjamin Moore's Natura is a high-performance, zero-VOC paint that is virtually odorless, washable, durable and resistant to fading. The company leveraged its new waterborne technology of the Aura line to create the paint. It's available in flat, semi-gloss and primer. For FREE information, visit http://pb.hotims.com/23726-328

Remember: just because the paint has zero VOCs doesn't mean the colorant is as eco-friendly.