Sales & Marketing — Home Improvement

Seven remodelers share how they instill trust in doubting homeowners about their services.

metal roofing in remodeling is becoming a huge trend

Homeowners are choosing longevity over price when they replace their roofs with steel, aluminum, or copper tiles and panels

persuasion can be a bad strategy for sales in remodeling

Focusing too much on persuasion can lead you to miss telltale signs that a prospect is not right for your business.

When it comes to remodeling, which tactic is more effective? 

remodelers can tap realtors for leads

How joining an association became a central part our lead gen strategy (especially for our handyman services)

An affordable, targeted marketing campaign in minutes

decking rebuild

The intracies of deck building often elude homeowners. As the contractor, It's up to you to get them up to speed.

3 tips to provide purpose, create a supportive environment, and find new ways to make work more fun 

extreme lead generation 2019 is for remodelers

A quick look at three of the speakers who presented at this year’s Extreme Lead Generation conference, and the  actionable tips they shared 

Focus on building up your labor pool in between projects to ensure you have an adequately sized, well-trained team when the time comes.

No matter the size, every roofing project has its own unique intricacies. Here’s how to handle them with ease. 

Remodelers discussing punch lists

7 rules for creating zero punch-list remodeling jobs

radio as a lead gen pro remodeler

Nielsen numbers and research show huge influence and ROI in radio advertising

brian gottlieb at tundraland

In 2016, Windows for a Cause raised $15,000 to provide a custom, stand-up wheelchair for disabled military veteran John Green. In 2017, the event raised $20,000 to send 4-year-old Delilah Presley and her family to Disney World for a week. This year's saw another increase in raised funds. 

How one home improvement company used old windows and sense of community to become a world record holder

Figure out what sets your company apart and make sure your employees know it, too 

Figure out what sets your company apart, and make sure your employees know it, too 

home improvement professional installing a window

When it comes to selling windows, something may be better than nothing

He found out that asking for the sale was a lot easier when it followed all the other steps in the selling system.

Service issues are a touchy but inevitable part of the window replacement business.

responding to bad reviews is tough

Develop a proactive strategy to counter negative reviews that can result in serious damage to your company’s brand.

Fast-paced expansion of top line sales feels great, until the stress sets in.

The season of giving may be a good time to evaluate how charitable contributions figure into your company’s business model

Overlay Init