PR September 2007

With consumer awareness of environmental issues and energy conservation at an all-time high, the market for green remodeling is expanding rapidly. We dedicated this issue to finding out where the industry stands with regard to green. Our green remodeling survey results (page 20) reveal that more remodelers than ever are making green at least a small part of their business; many have made it the...

In a market as competitive as housing, popular green trends can be quickly redefined to serve all sorts of interests. Without a standard definition, it's hard to know exactly what constitutes green. Can a remodeler who installs energy-efficient windows, for example, call himself green?