PR May 2007

Once you've been in the business for a while, a lot of your clients can be referrals. Does your marketing plan change to attract those referrals? Tom: Today's subject is "Marketing for Referrals." Jeff, in your terms, how would you define marketing in and of itself? Jeff: I would consider marketing as what our image is in our community.

There is an old saying, "numbers don't lie." This is true, but they can also be very confusing when it comes to your remodeling business' profit and loss statement. Why is that? Most financial programs are set up to accommodate IRS standards. What you and I need is a program that helps us run a more effective and efficient business — a business that pays us well and produces a double-digi...

This month's cover story makes me feel old. It's one thing to look in the mirror and see the wrinkles creeping across your face like cracks in an old plaster ceiling. It's another matter to discover that American business thought leaders are beginning to pay less and less attention to my generation — baby boomers — in favor of a younger, wealthier one — Generation X.

Auditing a home for energy-efficient upgrades

With their higher spending habits, the members of Generation X are poised to become the largest portion of the remodeling market by 2015. Remodelers can learn ways to reach this very different age group as baby boomers age and slow their spending.