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PR July 2000

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PR July 2000


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Marketing to Today's Consumer

Alternatively, remodelers and contractors should consider buying their own customized Web sites. These sites can help showcase your firm's major projects, customer testimonials, areas of expertise and specialization, as well as training and awards.

One Minute Interview

Even in the scorching 100-degree summer of Las Vegas, remodeling work doesn’t stop. Elaine Martin, managing partner of Michael T. Martin General Contractors, offers advice to remodelers who must manage employees working in summer heat.

Finding and Keeping Good Help

Russel Caldwell, CGR, GMB, of Caldwell Construction Inc. in Springfield, Mo., explains how his company deals with labor issues.

Entry Doors

Retro style combines with modern material in new entry doors.

Marketing on the Cheap

Remodelers don’t have to spend a fortune to promote their businesses.

Chrysalis 2000

This year, the Chrysalis Awards expands beyond the Southeast and honors remodelers in five regions across the country.

Out on Top

Stan Ehrlich is leaving remodeling to start a financial-planning company and offers lessons he has learned during the past 15 years.

Interest in Porches Peak

Remodeling and do-it-yourself television programs continue to grow in popularity with homeowners.

Constant Feedback

Remodelers serious about quality in customer satisfaction already have the post-construction survey in their arsenal.

Certified Graduate Remodeler Profile

Paul Sullivan, CGR, The Sullivan Co., Newton Highlands, Mass

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