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Marketing in a Down Cycle: Back to Basics
It's time for planning, setting up annual goals and evaluating your performance from the previous year. With the real-estate industry being as slow as it is and the fact it's nearly impossible to sell a home for top dollar unless it's in pristine condition, the remodeling industry benefits.
Tailor Your Marketing to Your Needs
As you know, marketing is a key component of any successful remodeling business. The key to effective marketing is identifying which marketing activities best support your business.
We are All Influential People
I love history. Always have. Most of my favorite kinds of books tend to be about prehistoric times, ancient civilizations, early explorers and historical figures. That's probably why I was so drawn to the topic of this month's cover story, "10 Most Influential People in Remodeling." Not only would a project of this magnitude require us to look back over years of our country's history, but it wo...