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Clues to how consumers decide
Earlier this year, NARI released the results of its Homeowner Remodeling Survey, based on phone interviews with 602 homeowners who had hired a remodeler or done their own remodeling in the last five years. Highlights follow. Why they remodel: Updating the home to their taste was very important to more than 70 percent of respondents, while fitting the needs of their family was cited by more than...
The Road to Referrals
Superior customer service is the number one way remodelers can (and should) differentiate themselves from inferior competition. In the ongoing battle for customers' trust and — ultimately — referrals, remodelers must distinguish themselves in everything from quality of materials and workmanship to the professionalism of sales personnel and work crews.