flexiblefullpage - default
interstitial1 - interstitial
Currently Reading

Yelp and Your Online Reputation

billboard -

Yelp and Your Online Reputation

Yelp lawsuit raises the question: Do online reviewers have the right to remain anonymous?

By By the Professional Remodeler staff June 3, 2015
Yelp sticker on business door.
This article first appeared in the PR May 2015 issue of Pro Remodeler.

Yelp has long been accused of extortion-like business practices, but recently, the online review site went on the defensive when a crowdfunded documentary began receiving national attention. The film, which is halfway through principal photography, claims that Yelp buries positive reviews and highlights negative ones if business owners won’t advertise with the site. Yelp officials vehemently deny the allegation. 

Billion Dollar Bully had an original goal of raising $60,000 on Kickstarter to pay for the rest of filming, but it handily surpassed that figure, with more than $90,000 donated by the end of the funding period. 

Media attention for the film affected Yelp’s shares, which were down by as much as 4 percent when news of the documentary hit. The stock has rebounded since then, and at press time was trading at 49.59. Yelp’s high was 101.75 in March of last year. 

In other Yelp news, the Virginia Supreme Court ruled in April in a closely watched case regarding a carpet-cleaning company in Springfield. 

In 2012, Hadeed Carpet Cleaning sued three Yelp users who anonymously posted negative reviews of the business. Owner, Joe Hadeed claimed that the reviews were fabricated and that he was unable to match them with any customer records. 

In the suit, the reviewers are named “John Does” and Hadeed’s attorneys subpoenaed Yelp for their real identities. Yelp refused, and two lower courts found in Hadeed’s favor, ordering Yelp to supply the information.

However, the Virginia Supreme Court reversed those decisions, stating that Yelp doesn’t have to disclose the users’ information. The reasoning was that the state’s lower courts did not have jurisdiction over Yelp—a California-based company. The justices’ decision to focus their ruling on jurisdictions rather than Hadeed’s actual argument leaves an important legal question unanswered: Do online reviewers have the right to remain anonymous in this case? PR

Yelp lawsuit raises the question: Do online reviewers have the right to remain anonymous?


Add new comment

Plain text

  • No HTML tags allowed.
  • Web page addresses and email addresses turn into links automatically.
  • Lines and paragraphs break automatically.
leaderboard2 - default

Related Stories

4 AI Tools for the Content Creating Contractor

Let artificial intelligence do the work

Building A Small Projects Division from the Ground Up

Through hard work and careful strategy, Harth Home Services has seen big growth

Helping Remodelers 'Get Their House In Order'

From remodeler to NARI executive to industry consultant, Diane Welhouse uses her expertise to help business owners 

Finding Success Online and on the Jobsite

The Molitors started with humble blog beginnings, and now the couple runs an unlikely two-folded business for social media marketing and design-build construction

How Much Are Window and Roofing Contractors Spending on Marketing?

Director of Home Improvement Drew Barto reveals the percentage of revenue replacement window, door, and roofing contractors of various sizes are spending on marketing in 2023

4 Things for Remodelers to Understand About Google Analytics 4

The new era of Google Analytics is here, and it's set to help you make better marketing decisions through in-depth metrics

The Empty Chair: Customer Experience Will Differentiate Your Business

With all signs pointing to a softer market, how can remodelers remain strong and different from the rest? Pro Remodeler's Director of Content Erika Mosse shares real examples.

Marketing Minute: How to Overcome a Drop in Demand

Director of Home Improvement Drew Barto shares tips on how to survive and thrive in periods of lower demand for your products or services

Do You Have a Healthy Marketing Mindset?

Use your marketing calories wisely and form healthy habits today to keep your business in shape

Marketing Minute: Tips for Making Better Videos

Director of Home Improvement Drew Barto offers insight on the importance of video and highlights an app contractors and remodelers should download today

boombox2 -
halfpage2 -
native1 -

More in Category

native2 -
halfpage1 -
leaderboard1 -