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Why Tugging at the Heartstrings is an Effective Marketing Strategy

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Why Tugging at the Heartstrings is an Effective Marketing Strategy


August 21, 2014

If you watch sports, you would’ve seen it during the Super Bowl, Olympics and World Cup: commercials that make you cry (or at least attempt to). The Harvard Business Review examines how storytelling, when done right, can be an effective marketing strategy, because strong moments make an experience memorable.

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