Al Patel on Sept. 4 was named the new chief marketing officer at West Shore Home, a home improvement company operating in 21 states and specializing in windows, doors, and bathrooms.
Patel has more than three decades of experience in brand management and lead generation, most recently heading up marketing at Trugreen. Prior to that, he led brand marketing efforts at Culligan International, MillerCoors, and Procter and Gamble.
At West Shore Home, Patel will focus on strengthening the brand, modernizing the consumer and digital experience, and growing the company's customer base.
“This team has built a solid reputation using innovation and technology to become a leader in the home remodeling industry, and I'm thrilled to help take it to the next level,” says Patel.
West Shore Home is headquartered in Mechanicsburg, Pa., and recently opened its Superior Innovation Center in St. Paul, Minn., where the Digital Product Team focuses on the company’s technology and proprietary apps.
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