Voice of Color Program of PPG Pittsburgh Paints Brand Forecasts 2014 Color Trends

The influence of new technologies and a society propelled by ideals at an ever-evolving pace are driving creative color pairing palettes for 2014.

November 25, 2013

The 49 key colors presented in The Book of Now represent the 2014 commercial trends for The Voice of Color program. Expect even more color and creativity with these refreshing trends. Each color has one thing in common – very well-articulated individual expression.
The influence of new technologies and a society propelled by ideals at an ever-evolving pace are driving creative color pairing palettes for 2014. “A mix of mellow, gently-worn colors, like sage green, copper and rich brown, allow us to decompress after our jammed-packed days,” says Dee Schlotter, senior color marketing manager for PPG Architectural Coatings. “The high impact, fantastical colors, like sharp pink, black and a clean teal add drama and impact to lives that are desensitized from constant influx of stimuli we see on our phones, computers, etc.” 
The key trend colors for the PPG Pittsburgh Paints brand are presented in palette cards that offer color opportunities for all design elements in a space, from paint, window treatments and decor to flooring and fabric. The themes of 2014 are a result of careful research into the trends most relevant to current design cycles.
The five new Book of Now trend stories in The Voice of Color program for 2014 will be available at independent paint dealers and company-owned PPG stores across the United States. These stories include:

Everyday Hero
Versatile and Optimistic
Collectively, this palette exudes modesty, humility, simplicity, and integrity. The slightly faded look of some of the shades suggest an easy, laid back spirit, while the more vibrant shades add energy and optimism. Denim blues convey comfort and a low-key approach to life, the earthy terracotta tones represent an interest in the handmade and khaki and grey together serve as tranquil neutrals. Every Day Hero is the ideal palette for an eco-friendly hipster who enjoys working with his hands.
The color palette is mellow and unfussy, relying on softly desaturated hues in casual combinations. PPG Pittsburgh Paints paint colors in this palette are Ginger Root (224-6), Ship’s Harbor (349-5), Kaleidoscope (449-4), Brass Mesh (214-6), Chaps (321-6), Cream Puff (522-1), Light Sage (409-4), Distant Thunder (506-5) and Toy Tank Green (410-6).

Fantastical and Dramatic
This palette is all about contrasting ideas. Fleshy, delicate pinks suggest fragility, femininity, and tenderness. Darkened red and purple shades, especially when paired with black, suggest strength, mystery, and drama. The 80s brights- magenta, fuchsia, and teal – are loud, energetic, intense, whimsical, and spontaneous. Piling all these contrasts together, the Elusion theme is designed for personalities that are fantastical, larger than life, and live for embellishment.
Intense fuchsia and bluish mint add an energetic pop creating a fairytale for grown-ups. PPG Pittsburgh Paints paint in this palette are Aquamarine (155-5), Fond Memory (527-4), French Riviera (225-7), Gooseberry (536-7), Hot Pink Kiss (136-7), Magic Spell (444-7), Imperial Purple (344-7), Gypsum (520-1), Spice Cookie (328-2), Rose Marquis (136-6) and Black Magic (518-7).

Artful Expression
Spirited and Dynamic
This palette is full of lively, saturated brights representing the full spectrum of color. Blues and greens lean towards Caribbean hues, symbolizing a sense of freedom. Reds and purples lean into darker tones, adding sophistication and a touch of the exotic. The yellow chosen is a perfectly sunny shade, representing eternal optimism and warmth. The orange-red hues are melon and spice hues, suggesting abundance and openness to new experiences. This palette is ideal for creative individuals who love to travel the globe and are deeply connected to art and music.
The diversity and balance add visual expression and create a lively energy, carefree and spirited space. PPG Pittsburgh Paints paint in this palette are Blue Paisley (252-6), Bristle Grass (106-7), Cinnamon Stone (129-7), Copper Kettle (226-5), Delta Clay (127-7), Magenta (336-7), Newport Blue (150-6), Popcorn Ball (527-1), Purple Cabbage (437-7), Willow Herb (210-6) and Indian Maize (212-5).

Discreet Luxury
Luxurious and Elegant
This palette is comprised, primarily, of many shades of brown in varying saturations and tonalities. As browns represent stability and groundedness, the plethora of shades of this color help symbolize the “Discreet” side of this theme. This is not a theme of show-off, ostentatious luxury. This is a theme for individuals who value longevity, quality, reliability, and durability in the products they purchase. The additional tones of faded black, deep red, pinkish grey, and warm metallic hues add refinement, sophistication, elegance, and charm.
The mood of this palette is conveyed by pairing rich, sumptuous reddish-browns with rich blues and pale blues and grays. PPG Pittsburgh Paints paint in this palette include Black Walnut (532-7), Bristlecone (523-5), Carob Chip (537-7), Gold Buff (215-4), Hunt Club Red (ATC-4), Linen Ruffle (526-1), Stonehenge Greige (515-5), Copper Beech (327-6), Blue Fjord (448-6), Blue Beard (546-4) and Warm Mahogany (430-7).

Modern Is Tech
Sleek and Calculated
This palette uses whites, blacks, and greys to convey seriousness, sophistication, maturity, sterility, neutrality, future-forwardness, cleanliness, and focus. The almost-primary shades of red, yellow, and blue together add energy, balance, straight-forwardness, power, and optimism. The single cosmetic-peach shade has a fleshy undertone, and symbolizes the importance of warmth and humanity in an otherwise technologically-charged theme.
The color palette creates an unexpected sophistication with the clean, strict line and sleek silhouettes. PPG Pittsburgh Paints paint in this palette are Yosemite Trailhead (ATC-12), Dragonfly (348-7), Cavalry (549-7), Atrium White (523-1), Sun Shower (114-5), Silver Sword (507-3) and Red Gumball (233-7).
The 2014 Book of Now palettes, along with 1,900 additional colors in The Voice of Color program, are available in any of the PPG Pittsburgh Paints paint lines, including Pure Performance paint—a premium-quality paint brand that has zero VOCs in the base paint* and low odor during application and drying—and Manor Hall paint and Manor Hall Timeless super premium latex interior paint— provides superior coverage and a brighter, more beautiful finish than competing brands.
To learn more about PPG Pittsburgh Paints products and The Voice of Color program, and to find the dealer nearest you, please visit www.voiceofcolor.com.

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