In a new series, home improvement industry leader Brian Gottlieb will share quick tips and must-knows for home improvement business owners. In this first episode of Mentoring Minute, Gottlieb talks KPIs:
Transcript:
At the heart of every organization is something known as a key performance indicator or KPI.
So what is a KPI and how does it relate to the home improvement industry?
The Meaning of KPIs
First, let's start as if we're in the hamburger business: Suppose you have a little hamburger stand and during lunchtime you hope to flip 500 hamburgers between the hours of 11 am and 2 pm.
One KPI you might want inside of your hamburger stand is staffing. How many people do we need during these hours in order to keep up with customer demand? And maybe at the end of the day you hope to sell $5,000 worth of hamburgers. A KPI for that would come in when closing out the cash register: when I count the money in the drawer, how much did we sell?
RELATED: How to Measure Customer Satisfaction
These are super simple KPIs for hamburger stand, but in the home improvement industry, the KPIs should be that simple too.
What a KPI does is it aligns organizational performance with individual and team performance.
Breaking Down KPIs
What happens in most organizations is that the CEO of the company typically knows what numbers are important, but we don't want the numbers to live just with the CEO. What we want to do is to drive those numbers down throughout the organization so they live with the people that are closest to the customer.
The more the people closer to the customer know whether the hamburger stand was profitable, or whether the hamburger stand was staffed properly, the more successful a company you're going to have.
My suggestion is this: take your yearly goals by department, boil it down into monthly goals, and then drill it down to a daily goal. Let the people closest to your customer know what their daily goal is—that's their KPI.
It’s easy to find, easy to track, and it will make your business a whole lot more profitable.
RELATED: Tech Talk: 20 Questions with Brian Gottlieb
Add new comment
Related Stories
How to Create a World-Class Remodeling Team
Great remodeling companies position themselves for the future with the right players
Registration Open for The Pinnacle Experience 2024
Register today for The Pinnacle Experience 2024 in Baltimore from June 26-28. Join the best and brightest in home improvement and remodeling for insight, advice, and relationship-building that will help you take your business to new heights.
Focus on What You Can Control for Remodeling Success in 2024
Neil Kelly's CEO shares his plan of attacking for remodeling challenges in our 2024 Thought Leader predictions series
How to Increase Your Odds of Closing Remodeling Sales
Use these tips to hone your sales process and grow close ratio
Becoming Profitable in Your Remodeling Niche
The 2023 NAHB Remodelers Chair shares insights and advice for contractors in our 2024 Thought Leader predictions series
Combat Remodeling Market Pullback with Increased Marketing
Mosby Building Arts' president shares his expert predictions and approaches to remodeling in 2024 for Pro Remodeler's Thought Leader predictions series
Rising Financing Fees to Impact Home Improvement Industry
NEWPRO Home Solutions COO shares his expert insight on the challenges facing the home improvement industry in 2024 for Pro Remodeler's Thought Leader predictions series
Presidential Election Will Create Uncertainty for Consumers
PJ Fitzpatrick CEO reveals his predictions and advice for the home improvement industry in 2024 for Pro Remodeler's Thought Leader predictions series
Discover Innovative Ways to Market and Tell Your Story
Leaf Home Chief Sales Officer Chris Counahan shares his advice to help home improvement companies grow in 2024 for Pro Remodeler's Thought Leader predictions series
Improving Processes Is the Key to Contractor Success in 2024
Florida Window & Door president shares his expert predictions and insights on challenges facing home improvement companies in 2024 for Pro Remodeler's Thought Leader predictions series