flexiblefullpage - default
interstitial1 - interstitial
Currently Reading

Tips to Create a Virtual Showroom

billboard -

Tips to Create a Virtual Showroom

Creating a “virtual showroom” for the design and development process can help your remodeling firm lower costs, increase efficiency, and improve client satisfaction.

By Jason Parsons, Remodeling Project Designer, Design Build Pros February 15, 2013
This article first appeared in the PR February 2013 issue of Pro Remodeler.

In the remodeling industry, lowering costs, increasing efficiency, and improving client satisfaction usually top the list of company goals. By incorporating a “virtual showroom” for the design and development process, we have been able to address all of these goals with our clients. The use of 3D design, web meetings, social media platforms, and online stores make this all possible.

Virtual showrooms do not eliminate the face-to-face contact that is still necessary in remodeling sales, but they enhance the buying experience when professionally orchestrated. Development and construction agreements will always require face-to-face meetings.

Starting your virtual showroom

Virtual Pinboards: Pintrest and Houzz, specifically, are online resources that do more than just display your projects and increase SEO. Homeowners can scroll through an endless array of project pictures and pin what they like best. These sites also open up the discussion of cost for “wish list” items and will help establish a realistic budget.

We find a candid discussion about these items early in the design process makes for a more pleasant experience during construction. We encourage our clients to research these websites before our initial meeting and share their accounts with us for development. 

Virtual Meetings: We use GoToMeeting software to hold online meetings with our clients during development. This useful tool allows us to reduce the need for night and weekend meetings. In addition, meeting on the Web allows us all to be in different locations at one time. We can be at a jobsite while a husband and wife are each on lunch breaks from work, or when a child is napping. The meetings can be recorded and reviewed so no items are missed, and notes are not required.

Virtual Reality: Chief Architect software allows us to create photorealistic, 3D designs that assist homeowners in their selection process. In conjunction with GoToMeeting, we review preliminary floor plans with clients to ensure we are on the right design path.  Once they are set, we can add the design and color elements shared through Pintrest and Houzz, and present a portfolio of color images that depict how their home is really going to look.

We have found that an improved visual element in design has increased our conversion of development agreements to construction agreements. In addition, add-ons like upgraded trim and lighting packages can be sold during development. This makes a more efficient production process by minimizing change and schedule alterations.

Virtual Stores: You can create online stores directly on your website for clients to purchase products. You can partner with suppliers or global commerce sites to create product lists. This is a new area that we are developing for 2013, but we are already seeing the benefits it is creating. It speeds up the shopping and selection timeline by eliminating travel to stores, and we can have better control over product selections and lead time while creating a supplemental revenue stream.

Virtual Design Team: You may like the idea of adding these virtual elements to your business but do not have the financial resources to purchase the software and provide additional staffing and training. If this is the case, you can consider outsourcing. We provide these services on a per-project basis without ever visiting the jobsite or your office. The cost for the service is added to the project and not company overhead. PR

Creating a “virtual showroom” for the design and development process can help your remodeling firm lower costs, increase efficiency, and improve client satisfaction.


Related Stories

Builders' Show to Co-Date with More Industry Events

The industry’s largest show now offers more chances to see new innovations

Pro Remodeler’s Young Professionals Event Coming to IBS

Registration is open for our young professionals event taking place in Vegas at IBS 2023

Nominations Open: Forty Under 40 Class of 2023

Nominate a young remodeling or home improvement star for the annual Forty Under 40 program

Harvard Expects Remodeling Spending Increases to Slow Through 2023

Harvard's prediction of a decreased year-over-year remodeling and repair spending maintains high growth, but slowed compared to past two years

Home Improvement Spending Expected to Drop

Inflation will continue to hinder growth across the home improvement market, but it’s not all bad news for contractors

Renovo Acquires Large Remodeler

The private equity-backed network widens its national footprint by adding the largest single-location remodeler in the U.S.

Cranemere Purchases Share of System Pavers

The private equity deal will afford the outdoor remodeler the resources to offer its services nationwide

Andersen to Develop Solar Power Generating Products

The leading manufacturer will develop solar power generating window and door products in partnership with Ubiquitous Energy

Preparing as a Remodeler for the Inflation Reduction Act

Since the recent passage of the Inflation Reduction Act (IRA), the green building industry has been buzzing with enthusiasm for the more than $50…

Must-Attend Event of 2022: The Pinnacle Experience

Join us from September 19 through 21 in Scottsdale, Ariz. for a first-of-its-kind industry event

boombox1 -
native1 -

More in Category

native2 -
halfpage1 -