flexiblefullpage - default
interstitial1 - interstitial
Currently Reading

Stephanie Carbaugh

Advertisement
billboard -
Forty Under 40

Stephanie Carbaugh


April 2, 2023
This article first appeared in the March/April 2023 issue of Pro Remodeler.

Stephanie Carbaugh

Director of Marketing 

COCOON 

West Chester, Penn.

On being part of a major rebrand: When I started with the company we were called West Chester Design Build. One of the first questions I had was, “Is Design Build our tagline and West Chester our company name?” It sounds silly, but I had been asked to work on branding in terms of apparel, business cards, and social media, and there was nothing in West Chester Design Build that felt like a brand to me. The name had served the business really well as far as SEO, but it was time for a change. We wanted a new name that had more heart, was unique, and would connect emotionally with our customers.

The logo was another important element. I showed some concepts to our leadership team, and they liked what I did and sent it over to the branding agency who refined the idea and we went with it. That’s something I’m really proud of. Then there was the implementation of the brand launch. We wanted to tell a story because story driven marketing is an important part of COCOON. We have an incredible videographer on staff and so we created a series of videos that told the story of why we rebranded, and announced our move to a new headquarters. We put COCOON on this giant building on a main street in West Chester, and everyone was like, “What is this place?” “What’s going on?” “Who’s moving in here?” It was fun for people to find out that we are a company that’s been in their area for more than 10 years, it’s just a new name.

Book Recommendation: Building A StoryBrand

Building A Story Brand


Unveiling the Forty Under 40 Class of 2023



Add new comment

Plain text

  • No HTML tags allowed.
  • Web page addresses and email addresses turn into links automatically.
  • Lines and paragraphs break automatically.

Related Stories

2023 Forty Under 40

Unveiling this year's class of driven, smart, and hungry young professionals in remodeling and home improvement

Casey Baldovin

Owner Baldovin Construction Peoria, Ill. Projected 2023 Revenue: $20 million   On processes and efficiency: When I was probably 20 years old, I…

Avneet Luthra

Designer Case Architects & Remodelers D.C. Metro Professional accomplishment: I’m very close to becoming a licensed architect. I’ve passed five…

Jennifer Hutton

Design Manager & Principal Designer Grau Building Company Durham, N.C. On starting a new endeavor: I wear two hats right now: I’m Grau’s in-…

Bridget Bacon

Sales, Marketing, & Development Manager Red House Design Build Providence, R.I. Best business innovation: We noticed that questions were coming…

Kyle Nicholas

President Nicholas Design Build Fishers, Md. Projected 2023 Revenue: $10.3 million Impactful technology: Monday.com. We’ve used this software to…

Drew Liljedahl

President Liljedahl Bros West Hartford, Conn. Projected 2023 Revenue: $4.6 million On free estimates: Our work runs the gamut. We’ll do a half…

Josh Harris

VP, Admin & Marketing Jerry Harris Remodeling Chesapeake, Va. Projected 2023 Revenue: $6.5 million On marketing: A few years ago we redid our…

Jacqueline Crane Hansen

President Crane Builders Waveland, Miss. Projected 2023 Revenue: $3.5 million On updating processes: My dad and I worked together for the past 10…

Chris Harrin

Owner Semper Fi Custom Remodeling Black Mountain, NC Projected 2023 Revenue: $5.2 million On communication: As a company, we focus a lot on…
Advertisement
boombox1 -
Advertisement
native1 -

More in Category

Awards

2023 Forty Under 40

Unveiling this year's class of driven, smart, and hungry young professionals in remodeling and home improvement




Advertisement
native2 -
Advertisement
halfpage1 -