flexiblefullpage - default
interstitial1 - interstitial
Currently Reading

A Social Strategy

billboard -

A Social Strategy

3 tips for leveraging social media platforms to their highest potential to market and grow your remodeling company

By By David Atchison and Max Heller May 8, 2019
This article first appeared in the May 2019 issue of Pro Remodeler.

The influence and power of social media is clear to anyone with an Internet connection. But many companies, particularly in this industry, are still navigating best practices on these platforms to increase leads and visibility. In the past two years at Atchison Heller Construction Company, we’ve focused on growing our presence on Facebook and Instagram specifically. Doing so has helped strengthen our authority and increase our reach in the community. (To give an idea of our progress, two years ago we had between 300-500 Facebook followers; now, we’re up to nearly 3,000.)

Here are our top three tips for remodeling companies looking to leverage social media to their advantage. 

Show Your Humanity

Showcasing past projects and satisfied customers on your website will help pull people in and show off your company’s skills. But carrying that over to social media while adding a personal touch reminds prospects your company is made up of people like them who just happen to have remodeling skills. They want to know that you can connect with them on a personal level while also creating a beautiful, well-crafted project. 

Every three or four posts, mix up the visually enticing aftershots with photos of remodelers and tradespeople on the job, in-progress projects, and glimpses into your employees’ lives (with their permission, of course). 

Create Consistency

We share our social media management with a marketing company, and are now posting 3-4 times a week. It maximizes our time and energy, but when you have multiple people posting across platforms, establishing a consistent tone and strategy for your company is crucial. 

Mix up your visually enticing aftershots with images of people on the jobsite, in-progress photos, and glimpses into your employees’ lives.

Sit down with team members involved in your social media management to set standards for things like target word count, what kind of information to include, strategies for tagging other accounts, and best times to post.

Emphasize Interactions

Social media success comes from making and nurturing connections. Prospects are there to engage with you, and it’s an easy opportunity to show them what your business is about beyond your polished website.

Engage with accounts that comment on your posts, whether that is a comment back or a direct message; those users might not turn into a lead immediately, but they will remember you when they’re ready to remodel. Respond to direct messages as soon as you open them, so it’s clear they can count on you to stay in touch. 

Social media has provided us a great way to position ourselves in the community and industry. Combining these strategies has helped us increase impressions and followers by more than 100% since December. 

Add new comment

Plain text

  • No HTML tags allowed.
  • Web page addresses and email addresses turn into links automatically.
  • Lines and paragraphs break automatically.

    This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.

Related Stories

Are You a Farmer or a Hunter?

Over the last year, there’s been a major shift in the remodeling business from a farming mentality to a hunting skill set

The Argument for a Four Day Remodeling Work Week

The four-day work week has a global spotlight—could it work in remodeling?

How We Nurture Trade Partner Relationships

Here's what the director of production of a $36 million company does to strengthen trade partner relationships

Sustainability and Strengthening Company Values

Allen Construction CFO Lindsay Helmick talks company values, new initiatives to strengthen them, and the company's focus on sustainability.

A Letter to Your Clients: 10 Ways to be a World-Class Client

Mark Richardson flips the script, offering insights into what makes a good client and ways remodelers can help

5 Tips for Successful Performance Reviews

If you want to peek into a successful business, look inside the minds of its people

Why Change Orders Are Good

Use these few simple steps to alter how your company addresses change orders

3 Key Business Areas Where Remodelers Can Improve Most

So you want to improve your business, but don’t know where to start? These three key areas will really move the needle

Are Your People Burned Out?

Current conditions make for easy employee burnout—here’s how to recognize it and react

The Best Formation: Hiring Best Practices

Director of Content Erika Mosse shares hiring strategy insights she's heard from remodelers

boombox1 -
native1 -

More in Category

native2 -
halfpage1 -