The Seven Most Important Psychology Studies for Marketers

May 12, 2015

Marketing firm Percolate collects seven classic and oft-cited psychology studies that could help marketers do their job.

“Our decisions and frameworks of logic are tiny rafts, floating on a sea of biological programming and psychological influences and conditioning,” their blog post says.

Among the many external forces that influence a consumer’s decision are the “Halo Effect,” a sense of ownership, language and phrasing in marketing material, and the tendency to strongly prefer avoiding loss over acquiring gain.

Get the full list on Percolate’s Blog.

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