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The Selling Value of Open-Ended Questions

Dave Yoho explains how open-ended questions can help sales professionals in this short video.

May 21, 2021
Looking at floor plan

Closed questions are great when you want yes or no answers, but not when you're trying to get to know a homeowner. Long-time sales leader in the remodeling industry Dave Yoho explains how open-ended questions can help sales professionals get at the root of what clients want and need for their home. Watch this short video to learn more. 

About the Author


About the Author


James McClister is managing editor for Professional Remodeler.

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