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The secret sauce to online lead generation

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The secret sauce to online lead generation

See how a Maryland contractor dramatically increased sales and reduced their cost per web lead.

By FatCat Strategies November 1, 2018

If you sell remodeling services to homeowners, then you know two things are true:
1.    You need leads to survive
2.    The cost of leads is going up

Over the years, you’ve probably hired multiple vendors to manage your website, PPC ads, email marketing, SEO, social media, and more.  And chances are, you’ve hired more than one at a time that didn’t communicate with each other.

The result? You spent a lot of money. You got mixed results. And when the leads slowed down, each vendor blamed the other. Don’t worry, you’re not alone. That was exactly the situation with a Maryland bath remodeling company in 2017.

Then they hired FatCat Strategies

“I really wanted to consolidate all of my digital marketing with one vendor, so I could hold one agency responsible for delivering results,” said Greg Herling, owner of Herl’s Bath & Tile Solutions. 

“My Marketing Director does a great job managing home shows, festivals, direct mail, local TV ads, and community outreach. But, our web leads were a whole other matter.”

Tracy Jones, the company’s Marketing Director agreed. “Last year, we were working with several agencies that claimed to specialize in digital marketing for the home improvement industry, but our results were disappointing, expensive and disorganized.”

“One vendor managed our website and SEO efforts. Then, we had different vendors managing pay-per-lead campaigns. And none of them helped us with email marketing or social media,” Jones said. 

The business goals 
Herl’s Bath & Tile Solutions outlined several key goals for the new relationship with FatCat Strategies.
•    Consolidate all digital marketing with one vendor, to simplify vendor management
•    Significantly increase the volume and quality of website leads 
•    Reduce the need to purchase non-exclusive leads through home improvement directory sites 
•    Lower the average cost per web lead

The plan
FatCat Strategies developed a plan of action that included a combination of:

•    Email marketing, including lead nurturing campaigns
•    SEO & website management
•    Social media marketing
•    Pay-per-click campaigns, on multiple platforms

All of these services are delivered for one flat monthly fee. And each month, the agency reports on the details of different campaigns plus the overall stats on average cost per lead.

The Results
The numbers speak for themselves.  After one year, with help from FatCat, here are a few key marketing stats from Herl's Bath & Tile Solutions:
•    63% increase in gross revenue
•    300% increase in web leads
•    67% decrease in cost per web lead
•    44% increase in average project sales price

“We’re thrilled with the results,” said Tracy Jones, Director of Marketing.  “I feel like I’ve got a real partnership with FatCat.”

About FatCat Strategies
FatCat Strategies, LLC specializes in delivering comprehensive marketing services to home remodeling companies and specialty replacement contractors.  The company is located in Raleigh, NC and serves clients all over the country.  For more information, visit www.fatcatstrategies.com

About Herl’s Bath & Tile Solutions
Since 1991, Herl’s Bath & Tile Solutions has provided remodeling services to residents in Maryland, Delaware and Northern Virginia.  The company specializes in walk-in showers, bathtub installation, tub-to-shower conversions, shower-to-tub conversions, and complete bathroom makeovers.  For more information, visit www.herlsinc.com

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