Sales
Jenny Rice developed Icon Building Group's division from the ground up. She talks managing leads and budgets in today's changing market.
Many things make the difference, including curbing the urge to talk
It’s great to have sales experience, but rounding it out with production experience makes a big difference. Show your sales team the effort it takes to solve differences between design and execution to help them anticipate and address problems earlier.
Let go of hiring the perfect candidate. Instead, hire potential and train to perfection.
Even today, many smaller companies don’t take advantage of software solutions. A study from Fit Small Business revealed that no single type of software category had a full 50 percent usage rate. The highest ranked—accounting-based programs—was at 49.8 percent. The most common reason given for not purchasing the software was cost, yet the efficiency gained by using the right tools will pay back the initial investment many times over.
Consider these questions before purchasing digital solutions for your company
That old saw that goes "If it seems too good to be true..." applies to home improvement marketing and sales
Instead of resisting client requests for a cost breakdown, Michael Anschel lays all his cards on the table. It sounds like a nightmare but it works like a dream.
A program designed to streamline workflows for businesses big and small
There is no faster, more effective way to develop empathy with your clients’ experience than to become a remodeling client yourself
Tradeoffs are a fact of life for remodeling Clients. To make good decisions, they need information...all of it.
Data from around the industry indicates a gangbusters year for home improvement
A few easy-to-learn prompts combined with strong listening skills can help increase your close rate and avoid unhappy clients
You’ve read about rogue roofing contractors who scam unwitting homeowners? This scam’s aimed at roofers.
A close reading of positive reviews can tell you a lot about what customers value. What you find may be surprising.
He found out that asking for the sale was a lot easier when it followed all the other steps in the selling system.
Service issues are a touchy but inevitable part of the window replacement business.
Approximately 10 million consumers are expected to originate a home equity line of credit (HELOC) between 2018 and 2022. This would more than double the 4.8 million HELOCs originated in the previous five-year period (2012-2016). Source: TransUnion, “The Return of HELOCs”
The IRS has confirmed it: interest on home equity lines of credit is tax deductible, kind of.
A Baltimore-based remodeler is trying to take advantage of convenient, mobile payment options
The major appliance industry was up 7 percent YOY as of June 2017, according to the Association of Home Appliance Manufacturers.
Survey says for a large segment of luxury consumers, buying high-end appliances is better than sex.
One way to combat the labor shortage is by using methods—such as modular construction—that require fewer workers and less time. Modular builds have picked up steam in the commercial market and many are predicting a slow, but steady, increase on the residential side as well. Installing a custom modular addition typically takes less than half the time as building an addition on site.
The coming year will bring faster paced, more significant change across multiple areas of the remodeling market
Grow your team by cloning your best salesperson