Sales Strategy: Selling Above the Funnel

November 17, 2014

The theory behind "insight-led selling" recognizes that today's buyer is more than halfway through the purchasing process before they are will agree to a sales meeting, according to Holden Advisors. To differentiate yourself from other sellers, you need to introduce insights and opportunities for improvement that the buyer may not see early on in the purchasing process.
 
Read more on Holden Advisors.

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