Sales: More Homebuyers Splurging on Energy-Efficiency

December 02, 2014

Consumers used to say they favored energy-efficiency, but only if it didn't cost more. But in a recent poll, consumers said they would be willing to pay more. Some believe that when push comes to shove, consumers will still focus on initial cost. But others see an opportunity for builders and remodelers to change the way they talk about energy efficiency.
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