Many remodelers who provide free estimates usually do so because they think it helps to attract a constant flow of better customers. According to kitchen and bath remodeler Cynthia Murphy, that can’t be more wrong.
“When I stepped out of my business and worked within a sales process for another firm, it forced me to stop chasing down those leads that, after too much investment of my time, proved to be unqualified,” she writes.
After Murphy gained more confidence in not luring prospects with free estimates, she found the decision was beneficial to both her business and herself. “I no longer run around from appointment to appointment. I now have the time to focus on creating more ways to provide paying prospects with value early in the process. Our business is running with more consistency and cash flow has increased.”