flexiblefullpage - default
interstitial1 - interstitial
Currently Reading

Sales: How to Explain Why Green Upgrades Are Beneficial to Homeowners

billboard -

Sales: How to Explain Why Green Upgrades Are Beneficial to Homeowners

February 19, 2015

According to Construction Dive, selling granite countertops to homeowners tends to be easier than selling energy-efficient upgrades.

However, research shows that nearly 80 percent of homeowners and homebuyers say they want to live in a “green” home.

“One of the reasons more homeowners and building managers don’t upgrade to “green” features like high-efficiency HVAC systems and solar-powered water heaters is that they don’t understand them,” Construction Dive says.

For tips on how to best communicate the benefits of green upgrades, head over to Construction Dive.


Related Stories

How to Master the Art of Language in Remodeling Sales

Mark Richardson says it's a remodeler's obligation to communicate, not your client, trade partner, or team's responsibility to understand

Tips for Qualifying Leads in Today's Market

Jenny Rice developed Icon Building Group's division from the ground up. She talks managing leads and budgets in today's changing market.

5 Themes for Mastering Remodeling Sales

"Get out of this notion that sales isn't a respectable thing. Those in sales do the best out there in terms of what they can accomplish."

6 Considerations for Using a Texting Platform in Your Business

Texting remains the most popular way to communicate. How can larger companies do it effectively through platforms?

Marketing Lessons From The New American Remodel 2022

A local remodeler with a great project can use some of the same approaches to attract new business.

5 Tips for Getting More Good Reviews

Use these guidelines to gain new business through online reviews.

Looking Ahead: Preparing for the Worst

There will be a downturn again. Will it be in 2022?

A 7-Step Checklist for Refreshing Your Website

If you're looking to make small yet impactful changes to refresh your company website, follow these 7 steps.

12 Tech Solutions Remodelers Recommend

From design to collaboration to speed-to-lead, these are the tools remodelers are using today.

5 Expert Tips for Getting the Most Out of Your CRM

Using a customer relationship management (CRM) product can help streamline communications and marketing, but it's important to know a few marketing…
boombox1 -
native1 -

More in Category

native2 -
halfpage1 -